To understand GravityFree one must first understand "business gravity" principals. The entire GravityFree business philosophy is built on the truth that it is much more efficient to move "bytes" than to move "atoms."
The atom is the smallest measurable component in any object. Gravity is defined as the earth’s pull on said objects (or collections of atoms). Relatively speaking, the more atoms it takes to make up an object, the stronger the pull that gravity has on that object. And the stronger the pull of gravity on an object, the more energy that is required to move that object. Since energy in any usable form costs money, every business process requiring the movement of atoms is subject to the cost of the energy required to do so.
If the same business processes requiring any movement of objects (paper, product, people, etc) can be performed using computers, software, and the Internet (moving bytes rather than atoms) the business and its processes experience a sensation known as "Gravity Freedom." Performance of once heavy, resource intensive business processes in a weightless environment means a more efficient business.
GravityFree strives towards perfecting its acclaimed methodology and respected professionalism, attributes that have yielded a modest customer base and numerous awards. Strong partnerships with Microsoft and Macromedia help GravityFree stay on the leading edge of development.
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