GravityFree Web Design & Internet Marketing Embraces Google’s New ‘Universal Search’

Sarasota, Florida – About a month after Google announced its “Universal Search” model, Sarasota Web Agency, GravityFree is eagerly tackling the new ways to optimize Web content for their clients by using multiple content resources and harnessing new search engine technology.

As if search engine marketing wasn’t complicated enough, Google, the industry leader in Internet search technology, has changed the game once again. The concept of their Universal Search is to have its algorithm search across all its content sources when someone types in a term, phrase or sequence of words. Content sources that once remained separate from common website content (mainly text), such as videos, images, news, maps, books, audio, RSS feeds, etc., are now being considered and weighted with the same value or at least will be as more and more of these content sources get indexed. What this means for users is that they see more results from what were thought to be unlikely sources. And while this is a great opportunity for businesses and individuals to get found, it poses a challenge for Web developers and search engine marketers who now have to consider optimizing for a wide variety of content sources, while staying competitive among the results.

The timing of Google’s new search model is fortuitous for the ten-year old GravityFree who this past April announced its new Internet Marketing Division; a division whose sole purpose is to optimize and market clients’ content on the Web to drive traffic and deliver better results. In doing so, they’ve focused on both “traditional” methods like keyword selection, page and meta titles, link building, copywriting, pay-per-click advertising, etc., as well and the industry indoctrinated “Web 2.0” practices like the use of blogs, podcasting, video uploading, and other types of user-generated content.

GravityFree welcomes the new search “playing field” and is rapidly finding ways to incorporate the new search criteria to meet the needs of their clients in the competitive world of online searches. “For some search marketers it might be scary and overwhelming, but I see this as an opportunity,” comments John Barron, GravityFree’s Internet Marketing Director. “We used to just optimize websites. Those days are over, now we have more sources to optimize, which means more opportunities for our clients.”

GravityFree is not only using Universal Search to their clients’ advantage, they are using it to their own advantage as well. “We are practicing these search marketing and optimization techniques in our own company every chance we get,” says Suresh Babu, SEO analyst for GravityFree. “For example, we not only send out press releases, we enhance our press releases with rich media like podcasting, video, images and more. And we are making use of our new blog –GravityFreedom.com. Those are good examples of ‘Universal Search Optimization.’”

The better Internet marketing companies will be busier than ever and will have to learn more and more about how to optimize for the variety of sources. Google’s new Universal Search can be pretty challenging for Internet marketers/optimizers like Suresh and John, but also very exciting. “I like things that keep us on our toes,” says owner, Scott Heaps. “There are more pieces of the puzzle to play with now, but we know it will translate to more success for our clients.”