Sarasota Association of Realtors® (SAR) Teams with GravityFree to Build New Website

Sarasota, Florida – The Sarasota Association of Realtors® (SAR) recently launched a new website. The site, www.sarasotarealtors.com, was designed by Sarasota Florida Web Agency, GravityFree. The new site is a communication, education and professional development tool designed to bring value to SAR members and potential members with its focus on valuable content that is well-organized and easy to navigate.

SAR is a trade association representing more than 4,000 Realtors® in Sarasota County. Since 1923, SAR has provided members with the resources they need to enhance professionalism and ensure their continued growth and success to better serve those they represent - the consumer. SAR provides numerous services and educational programs to enhance their members’ professionalism and help them gain new skills. They hold seminars and regular meetings to provide opportunities for networking and for discovering ways to make a difference in the world of real estate.

The new SAR website serves as a professional development tool by bringing value to its members through easy-to-access member services, features, tools and content, including newsletters, industry bulletins, articles, FAQs, announcements and events and education schedules. Members can find online tools such as MLS, Professional Development classes and materials, Upcoming Events, Hot Topics, and much more. The site conveys a clear message of value to potential members while supporting existing members, and facilitates the membership process. Additionally, throughout the website, SAR provides valuable information to the public about the Sarasota area, Sarasota real estate, market trends, etc.

“Content has never been a problem of ours,” says Kathy Roberts, CEO of SAR. “The issue was how to take all of the great industry information that our members rely on and organize it in a central place, combined with ease of use for our members and prospective members. GravityFree accomplished this for us.”

The site conveys the results-driven philosophy behind the GravityFree design and architecture and provides an easy-to-use content management system for SAR’s staff to make regular updates, as well as electronic mail capabilities to keep visitors informed of current news and events.