Center For Sight Partners With GravityFree For Their Brand New Website and Online Strategy

Sarasota, Florida – Center For Sight, the region’s premier vision, cosmetic and skin care practice launched a new and exciting website. The new site, www.centerforsight.net was designed by GravityFree, a Sarasota Web Agency. GravityFree was also hired to take Center For Sight’s Web presence to the next level by creating and implementing a digital strategy; using a multitude of online assets to accomplish their marketing objectives. The new initiative puts the state-of-the-art Center on the leading edge of online communications.

Under the direction of Dr. David W. Shoemaker and Dr. William J. Lahners, Center For Sight is a multi-physician vision, cosmetic and skin care practice in Southwest Florida, whose resources include: Five convenient locations in Sarasota County, 17 board-certified and Florida Licensed Physicians, 180+ caring and qualified staff, an extensive network of primary care optometric physician practices, and a state-of-the-art, on-site AAAHC Accredited, Florida Licensed and Medicare Approved Ambulatory Surgery Center. Their services range from comprehensive vision care and sophisticated eye surgeries, to advanced cosmetic facial procedures, dermatology services, hearing services and skin care treatments.

The new website was re-engineered from the user-perspective; architected for usability, giving visitors fresh content that’s well-organized and easy to navigate. And the site also got a design facelift that ties cohesively to Center For Sight’s offline marketing campaign. The first thing to catch the visitors’ eye will be the rich colors, contoured lines and vivid imagery, but the content is why people will visit the site and keep coming back. Detailed information about the doctors and CVs, patient resources and education, seminar particulars, and the ability to schedule appointments online provides value and extends service to existing and future patients. Most of the website is designed to be content driven, allowing Center For Sight staff the flexibility to manage all of the products/services sections as well as other areas of the site.

Center For Sight is also taking advantage of GravityFree’s Internet Marketing expertise. They are developing a comprehensive digital strategy, which includes Pay Per Click Advertising, Search Engine Optimization, E-mail Marketing and Content Optimization to name a few pieces. GravityFree is the only local company that offers this suite of products and services to its website clients.

“The website is the starting point for Center For Sight’s interaction with their market online,” comments John Barron, GravityFree’s Director of Internet Marketing. “We are matching great content with great online marketing tools to complement and elevate their communication with their clients…it all has to do with getting in touch with the market and letting them touch you back,” he adds.

“More and more, our patients are using the Internet for health care information and decision making, therefore we feel it’s imperative that Center For Sight provides a Web-based experience for our patients that serves as a comprehensive resource while enabling easy and efficient communication with our practice,” says James Dawes, Center For Sight’s Chief Administrative Officer.