The Central West Coast Chapter of the Florida Public Relations Association rolls out a new website with the help of GravityFree...

Sarasota, FL – The Central West Coast Chapter (CWC) of the FPRA launched a new website last week. The CWC partnered with Sarasota Web agency, GravityFree to bolster CWC’s online communications. The robust new site, www.cwcfpra.com, was redesigned to effectively convey what the organization has to offer and to provide a resource to its members and PR/communications professionals.

As the acknowledged communications leaders among the state within the Florida Public Relations Association and local business community, the Central West Coast Chapter urgently needed to update their website. They had a laundry list of specific needs, desired features and branding goals, which GravityFree helped them identify through in-depth consulting before the project kicked off. The website was re-architected and given a new look to meet these goals. GravityFree donated half the cost of the website and all hosting to the reputable public relations organization.

The site includes a comprehensive Membership section with member benefits and application procedures as well as a new member orientation PowerPoint presentation. Another main attraction is the extensive Events section, which lists details of upcoming events including the monthly Professional Development Luncheons and Special Events. Materials from previous event presenters can be accessed on the site and a photo gallery visually highlights the events.

One of the goals of the website was to provide didactic information about the PR profession. This is accomplished in a Resources section with articles, directories and links as well as an area on how to achieve accreditation. Another beneficial feature is a Job Bank, with job listings, free postings and job seeking advice. There is an e-Newsletter sign-up and link to the CWC blog. GravityFree also lent its design to the corresponding e-newsletter and blog, both of which integrate with the new site.

The website content management system is easy for the CWC VP of Website Communications to use for regularly updating content and images, always keeping the content fresh. This board position generally changes hands every year and the organization needed a tool that would accommodate a smooth transition to newcomers to the position.

"We are very grateful to Scott Heaps, President of GravityFree, and his team of programming, design, and marketing experts for their commitment to creating an impressive website that accommodates everything we currently require with an easy-to-use content management system and avenues for future development... all in an accelerated time frame!" said Dee Zulauf 2007-2008 CWC President who saw the project through.

About CWC/FPRA
The Central West Chapter of the Florida Public Relations Association is a network of PR professionals, who are an active part of the oldest statewide public relations organization in the country. CWC/FPRA represents one of the largest and fastest growing chapters composed of a very innovative, passionate, and ardent group of PR professionals and associates. The chapter has won numerous state awards including the "2008 OUTSTANDING CHAPTER OF THE YEAR.”