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Although search engine marketing is a vital component of any online marketing campaign, users generally only spend 5% of their browsing time using search engines. The other 95% is spent on content sites, blogs, ecommerce sites and portals. Many website publishers promote banner advertising, but which sites are the right sites to advertise on? Radio, print and television advertisers have been asking themselves similar questions for decades, relying on ratings and subscriber numbers for answers. The Internet provides even more information about consumers such as click-thru-rates and impressions.

As pay-per-click companies like Google, MSN and Yahoo! enter the banner advertising marketplace, advertisers stand to gain from this combination of traditional media placement with search network technology. Advertisers will be able to more effectively target banner ads based on demographics, user history, behavioral targeting and other valuable intelligence about when, where and why a consumer is surfing the Web. In addition to this revolutionary development in online banner ad delivery, banner ad campaign statistics will be integrated with other online efforts such as pay-per-click advertising, e-mail marketing and search engine optimization so that advertisers can plan and implement comprehensive online marketing campaigns that match messages to the market efficiently and effectively.

GravityFree has developed a process to analyze, develop and execute an banner advertising campaign that can help you make the most of this new online opportunity. We can design, traffic and monitor online banner ads that can save advertisers from investing excessive funds while trying to acquire new customers. We can also test and refine ad campaigns based on accurate and timely intelligence that provides incite into your customers' online habits and tendencies.