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E-mail marketing can be an important part of your overall online communications plan. Not only can it help drive relevant traffic to your website, it can increase overall brand awareness, build credibility, and lead directly to conversions/sales. E-mail marketing (i.e. e-newsletters, e-blasts, e-postcards, e-surveys, etc.) is a cost-effective way of getting your message to your audience: no printing fees, no time collating or folding, no postage costs, saves on time, and costs don't increase proportionally with volume sent.

E-mail is still the most popular use of the Internet today. It is a proactive form of communication, one in which your message can be highly strategic and segmented/targeted to specific audiences. Strategic communications = successful communications. E-mail marketing and communications can and should enhance your website by:

• Driving traffic to Web site
• Providing content for search engines
• Increasing inbound links
• Establishing credibility to visitors
• Providing unparalleled measurability

GravityFree builds an e-mail marketing tool into the websites we design. Our e-newsletters and e-postcards are created so that content, images and links can easily be inserted into an html formatted template. The e-mail marketing tool includes a database for list management and distribution. GravityFree can help you define your e-mail communication goals and put together a strategy based on these goals. An effective e-mail communications strategy should include these main components:

• Content
• Layout
• Building & maintaining a subscriber base
• Distribution
• Measure & Tracking
• Managing & Maintenance