We collect (and sometimes write) articles that keep us up-to-date on industry
news and the developments taking place in the ever-changing world of the Internet.
We believe that knowledge is power and that every decision you make about your online
presence should be an informed one. Check out our article collection below and return
for new materials as we add them.
Article Resources
10 Guidelines for an Effective Website
There are hundreds of rules and best practices for creating not only a good website - but a successful one. In a recent presentation for the 2008 Non-Profit Forum we discussed what we believe to be 10 of the most important elements that go into designing an effective website, including strategy, design principles, content, marketing your site, metrics and more.
10 Tips For Effective e-Newsletters - Part II
Part II of "10 Tips For Effective E-Newsletters" gives you more ways to develop an effective e-newsletter with tips 6-10.
10 Tips For Effective e-Newsletters - Part I
Whether you currently have an e-newsletter or plan on developing one, Part I of this article offers 5 valuable tips for creating an effective or more effective e-newsletter. Part II offers tips 6-10.
How the CAN-SPAM Law Affects Business Owners
The CAN-SPAM law, has had businesses rethinking the way they send messages using the Internet.
Converting Visitors to Customers
When you reframe a Web site in the context of a strategic marketing tool, an entirely new set of thinking comes into play.
Top 10 Web Design Mistakes
Although we have made good headway in the last few years to implement these tried-and-true best practices, many important techniques are still being overlooked.
Leveraging Your Press Releases in the Digital Age
Distributing press releases is one of the most powerful and cost-effective ways to gain visibility and build credibility for your company.
Increasing Your Traffic from Google - It pays to be popular.
Google.com is the largest of the search engine players—accounting for more than 75 percent of the world’s daily searches. Get a bigger chunk of this traffic to your site.
Effective e-Newsletters Sell Value Not Products
Learn how to deliver value and get the most out of your electronic newsletter.
7 Tips to e-Commerce Success
Seven quick and easy tips geared toward getting your site ready for the upcoming holiday season.
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