Web site Design differs from designing for other forms of media. A slew of alternate
criteria requires close consideration: cross-platform compatibility, download speeds,
available technology, usability concerns and Web site layouts are only a few of the matters
factored into our everyday Website development process.
GravityFree is known for creating sites that are optimized for the best results, while
remaining easy to use. Our vast experience gives us the expertise to design the simplest
of sites to the most complex and content-laden.
We are able to take the technology derived from our multi-million dollar projects and
convert it for smaller scale applications. This ensures that all of our customers - large
or small - have GravityFree's quality in common. We have been delivering high-presence,
goal- oriented, technology-driven Web sites on time and under budget for over seven years.
New Heights of Corporate Identity
Create more than an online brochure
While your company Web site will serve a similar purpose to that of a traditional
brochure, it can accomplish so much more. Your Website is in a medium where the
content and information can be as transitory as you want it to be. Your site can
be updated quickly and regularly firsthand, through an administrative interface.
Product offerings and pricing can be kept accurate without the costs associated
with updating traditional printed materials. It is easy to stay current when you
have worldwide access 24 hours a day, 7 days a week.
Define your goals
Ninety percent of our new business comes from companies who are looking to re-design
their Web site. This is because most Web designers don't take the time up front to
outline the project goals and set expectations. We begin by identifying and
understanding your specific needs before implementing the solutions - so that
objectives are met "out of the gate." We have found that that a Web solution
for one business might not be a solution at all for another business. It starts by
getting to know the customer and the business their in, and tailoring the Web site from there.
Extend your brand
We believe that consistency amongst your company's promotional tools is vital to a
marketing plan. We can incorporate your existing design style to match your established
identity/image or we can create a new one from scratch.
Increase your customer base
Your Website is accessible to hundreds of millions of users worldwide. In addition,
the Internet allows all businesses to compete on a level playing field. Your opportunity
to reach an audience online is limitless, regardless of your company's size and resources.
Offline restrictions become obsolete when you start making the best use of this marketing
platform.
Reach a new audience
A lot of people like to find out more about a company and their services before contacting
them. A Web site can give your organization the edge over a competitor who has an inferior
Web site or doesn't have a web presence at all.
Many consumers and information seekers now prefer to search for a service, product or
organization using online search engines rather than through traditional methods such as
the Yellow Pages. If your organization isn't on the Internet, you could be missing out on
a large part of the market, one that could catapult your business to the next level.
Introduce new methods of communication
Only can you communicate to your customers through your Web site, but they can also contact
you. The Web is one of a few mediums that give its audience a voice.
We offer cross-communication techniques that put visitors directly in contact with you.
Alternate forms of communication, such as online polls, interactive questionnaires,
feedback forums and more - are valuable methods of responding to your readers, increasing
customer service, collecting visitor demographics and generating leads. We know how valuable
online information exchange is to the visitor and your business, which is why we have mastered
the communication initiative for our customers.
Streamline your processes
Getting information out to your market is a process. Through your Web site, you
can save time and money by eliminating some of the conventional, traditionally slow
and costly ways of informing your consumers. Information such as company news,
announcements, new product launches, technical information and user guides can be published on your Web site, saving on printing and distribution costs.
Selling products and services online is another way to streamline your business.
By incorporating eCommerce into your Web site, consumers can conveniently order
products and services online - greatly reducing your administrative expenses. Your
eCommerce site will enable customers to order from anywhere, at any time of day, so
you don't have to extend staff/store hours to facilitate the sales. Also, receiving
payments over the Internet can reduce your collection costs substantially.
Encounter new marketing possibilities
Owning a Web site creates a number of new advertising and marketing options for
your business. The Internet combines the benefits of print and television advertising
and eliminates the usual time and space limitations of traditional media forms. Low cost,
one-to-one marketing methods such as e-newsletters, e-invitations, mass mailers, etc. are
efficient and effective means of marketing to a specific audience.
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