Digging Into Google’s Changes
Many of you have heard one of our GravityFree team members discuss Google’s Algorithm and its different segments but may not understand exactly what is being evaluated and how proper SEO (or lack thereof) can affect your site and ultimately, your bottom line.
Google’s search algorithm is essentially discussed, and broken down, into three main sections; Panda, Penguin, and Hummingbird. Google utilizes these algorithm segments to keep a watchful eye on different aspects of your online presence in order to deliver accurate and relative search results to a user. As Google continues to update this algorithm, the world of organic search and SEO is ever changing with new best practices which must be followed in order for your site to reach more and more paying customers.
Today, we’ll take a brief look at this algorithm and how proper SEO tactics can be used to increase the value of your site and bring more paying customers to your online doorstep.
As I’m sure you’ve heard, in the world of SEO, content is king. However, it is the quality of a site’s content that is far more important than the sheer number of words or characters in the content. Your site’s content is evaluated based on how relevant the content is to the user, how closely the main subject of the content matches the search query, and whether the content is unique or spammy.
By creating content that follows these guidelines, your site will rank higher in Google, Bing, and Yahoo search results while also connecting your customers with the products and information they’re looking for! This leads to happier customers who can quickly find the products they’re looking for, which in turn leads to more online conversions and online revenue.
In previous years, one of the main focus for SEO strategies was link building which was the practice of getting as many websites to link to your site as possible; whether the linking site was relevant or not. Once again, Google decided that backlinks should work like site content; quality over quantity. Penguin was introduced in order to monitor these back links and lift up sites that were linked to equally relevant and quality sites while dropping sites that were linked to by spam sites.
Since proper link building is still a part of all online marketing strategies, your SEO team at GravityFree makes sure you’re generating quality links from respectable sites (social media, wedding wire, local new stations, etc.) and disavowing poor quality links in order to prevent penalties from Google. By doing so, referral traffic from offsite partners can increase leading to additional revenue streams from customers who are already well on their way to making a purchase.
Google’s Hummingbird is a truly unique segment of their algorithm in that it is not a spam targeted algorithm. Instead, Hummingbird was implemented in order to deliver the most accurate search results as possible for specific search queries. Essentially, it was set in place to better understand users and their searches while connecting them to quality content that better answers their questions or long tail searches.
As we discussed above, by implementing proper SEO tactics and adhering to these best practices, the world’s top search engines will send these shoppers directly to your easy to use and optimized website for quick and easy purchasing.
How does all of this affect my bottom line?
At the end of the day, keeping up with SEO best practices, understanding how Google’s algorithm works, and constantly monitoring the technical aspect of your website boils down to one ultimate goal; bringing more shoppers who want to buy to your website. By staying at the forefront of this ever-changing world, not only will your site continue to generate more customers and orders, but you’ll create a site in which customers will want to come back to. Thus leading to a stronger brand, and ever growing market share, and increased online revenue.