What Is SEO?

Travis Sink

Written by Travis Sink
on Sunday, February 1st, 2015
in Search

What Is SEO And Why Is It So Important?

Search Engine Optimization (SEO for short) is the process of modifying a website, adding and updating content, and generating inbound links to improve performance in search engine result pages. Search engines such as Google, Bing, and Yahoo use formulas (also known as algorithms) to rank websites by their relevance to the term or phrase used by the user. This makes SEO is an integral part of making sure your returning and future customers can find your website and products while searching the web.

There are many different ways to help improve your overall organic SERP (search engine results page) rankings including Meta data optimization, Blogging, content creation and optimization, link building, URL optimization, and optimizing image tags and titles just to name a few. By maintaining proper SEO tactics throughout your website, you can make sure your website stays visible to the potential customers or clients who are conducting research on the web.

You might be asking yourself, “SEO seems like a lot of work…is it really worth it?” Below are a few bits of information pertaining to Google users and their trends when it comes to conducting internet research for a new product or a particular service. As you can see, gaining and maintaining a first page ranking is extremely important when it comes to your bottom line.

SEO Facts - Search Engine Optimization