"User-generated content", "social media", "wikis"... these are just some of the terms to describe the latest trends in Web technology. These trends rely on users to create or "generate" content such as reviews, comments or questions. Business Web 2.0 sites still have to be compelling to gain traffic, but the goal is not selling a product or service through persuasion, but selling a product or service through interaction. Companies that have gained the most from the Web 2.0 revolution utilize sites like MySpace, WordPress and YouTube to create forums that inform and engage visitors who, in turn, become company advocates. Can your company gain from blogging? Do you monitor what people say about your company on blogs, product reviews, and social networking sites? Are your competitors using these technologies to their advantage?
Effective Web 2.0 efforts may seem simple because they are accessible and popular, but a poorly developed strategy, or no strategy, will only lead to a lack of participation, or worse, detractors that will disrupt and undermine your marketing message. Like any marketing effort, a blog, a wiki or an "online evangelist" campaign requires analyzing the market, crafting the message, understanding the tools and implementing the campaign. It must also identify objectives, key personnel and metrics for success. Although it may seem like it, blogs, social networks, and viral videos do not get famous overnight. They require good planning and dedicated involvement. Let GravityFree help you in the right direction.